Why Buy a Cow

In the Arethusa universe, Manolo Blahnik executives sell high-quality yogurt and a pastoral lifestyle.

I’m eyeing a ten-dollar bottle of eggnog, thinking will I, but half-heartedly at best, because I will, and I do, and that’s the story of how I end up spending thirty real American dollars on eggnog. The eggnog, advertised as “old-world” and “small-batch,” comes in oblong, glass bottles. They’re recyclable. The eggnog’s only available in November and December, if it’s not already sold out. The purveyor, Arethusa Farm Dairy, believes that you don’t just let eggnog sit on shelves, in cartons. To relegate Arethusa Dairy. . . Read more
Jared Newman