Cheeseboy and the Golden Sandwiches

Cheeseboy is a young and rapidly expanding company that operates “quick-service restaurants” specializing in grilled cheese. It is also the nickname of the company’s cheese-crazy founder and president, Michael Inwald SOM ’10.

The Connecticut Post Mall in Milford is not a remarkable place. It is not beautiful. It is grey and flat and illumined by cold fluorescent lights. I stepped off an escalator, crossed that sorriest of American public spaces—the food court—and approached the Cheeseboy counter. When a beaming young employee appeared and said, with real enthusiasm, “Have you ever been here before?” I suddenly felt everything was going to be all right. He shepherded me through my order—American cheese on Italian bread with tomato and bacon—rolled. . . Read more
Alec Joyner